The Financial Times has suggested that disaster management is a growth market, particularly related to unexpected events such as the tragic deaths and subsequent oil leak in the Gulf of Mexico, the sovereign debt crisis in Greece and the ongoing volcanic ash closing down air space in Europe.
Having the resilience to control an unpredictable event is the role of crisis management and when emergency response systems can't cope, strategic crisis management needs to kick in to respond swiftly to reputational brand and governance issues. The simple questions I would ask any organisation are:
* what are the worst case scenarios that could hit your business?
* what is the most inconvenient time for this to happen?
* do you have a strategic plan to deal with it?
* who will lead your response?
* can you contact/involve your key stakeholders rapidly?
* where will you manage the response from?
* can you continue to run the rest of the business?
* what are your short and long term recovery goals?
Now is the time to plan to limit the effects of an escalating unforeseen event. With a strategic crisis plan you can.
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