In an ideal world, most crises can be prevented and there are many risk-based solutions in place to achieve this. Some crises can be prevented through better warning systems, improved safety standards, regular risk and threat analysis, strategic issues management, best practice emergency and security standards and efficient product recall.
But certainty seldom exists. Crises will erupt to disrupt and destabilise an organisation. Prevention is not the only cure, and one thing is for certain - a strong, tested crisis plan can control the chaos when it happens.
It takes years to build a successful organisation and only minutes to pull it apart. Containment is the key and with a crisis plan, you can.